The course is aimed at marketing and web designers who are interested in taking their marketing expertise to the next level – online marketing. Students will learn the history of the internet, how to manipulate some free online marketing strategies and much more, so as to reach their intended target audience. Once you have completed this course, you will be able to easily create and define your online marketing campaign

Recommended Qualification

None. It is recommended however to have some marketing and web design knowledge. The ability to successfully navigate the web and use search engines is also recommended

Course Outline

Introduction to eMarketing

A Brief History of the Web

Search Engines

Free Marketing Strategies

Market Research

Keyword Mastery

Profitability of Keywords

The WordTracker Keyword Tool

Creating Content

How to Layout Your Content

Tier 2 and Tier 3 Pages

Content

Finding the Best Solution

General Organic SEO Tactics

Submit Your Sitemap

Link Exchange Programs

Vertical Portals

Online Free Marketing

Traffic

Membership Sites

Social Networking

Course Content

The course consist of the online instructor-led training, a downloadable PDF and an assessment

Certification

Students will receive a Certificate of Completion/Mastery

Course Duration

Recommended 2 months