Take your online marketing to the next level with the Google AdWords Advertising Fundamentals course.  Google AdWords is Google's main advertising product . AdWords offers pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. The AdWords program includes local, national, and international distribution. Google AdWords is perceived as the best value Pay Per Click on the market, allowing low start up costs and many features to allow maximisation of budget spend. This course will teach you the basics of setting up your account and getting you advertise only easily.

Recommended Qualification

None. It is recommended however to have some access to a Google AdWords account as references will be made to your account by the course. The ability to successfully navigate the web and use search engines as well as experience in online marketing is also recommended.

Course Content

Paid for Online Advertising
About Google and Google AdWords
Adword Format
Getting Started with AdWords
Managing Account and Campaigns
Creating Your First Campaign
Adgroup Management
Text Ad Key Concepts
AdWords Mobile Ad Basics
Rich Media Ad Formats Key Concepts
Writing a Targeted Ad Text
Creating a Mobile Ad
Creating a Keyword List
Language and Location Targeting
How AdWords Bidding Works
Policies and Ad Quality Topics
Optimising Performance
Tools and Strategies for Optimising
The Wide Reach of Google AdWords
The Basic Google Sales Pitch

Certification

Students will receive a Certificate of Completion/Mastery and are eligible to write the International Google AdWords Fundamentals exam

Course Duration

Recommended 2 months