Product Description

            Introduction

            Email Introduction

            Exercise - Screen Myths

            Exercise Answers I

            Exercise Answers II

            E-mail Temptations

            E-mail Pet Peeves

            E-mail Advantages & Disadvantages

            Writing Commandments

            Commandment I - Audience

            Reader's Needs

            Commandment II - Purpose

            Subject Lines

            Overview - Screen Savvy Techniques

            Exercise - E-mail Junk

            Exercise Analysis

            Analysis - Gem Qualities: Screen Savvy Techniques

            Clarity - Screen Sense

            Carats - Screen Streamlining I

            Exercise - wordiness

            Carats - Screen Streamlining II

            Cut - Screen Sensitivity

            Color - Screen Style

            Facets - Screen Scannability

            Polishing Your Gems

            Exercise - Junk to Gems

            E-mail Example I

            E-mail Example II

            E-mail Example III

            E-mail Example IV

            E-mail Example V

•             Conclision